How to write research paper introduction
Tuesday, August 25, 2020
7 Excel Hacks That Will Make Your Life Easier
7 Excel Hacks That Will Make Your Life Easier An astounding 67% of center expertise employments require involvement with Excel. Because you detest numbers and the idea of spreadsheets make you sick doesnââ¬â¢t mean you canââ¬â¢t add this significant aptitude to your resume with certainty. Here are a couple of stunts to make you an Excel wizard.â 1. ChartsThese are not only for the smarty pants in grade school. Outlines are an incredible method to make your information visual, and an extraordinary method to dazzle the fat cats. Once youââ¬â¢ve entered your information, basically click Insert Chartà Chart Type à and youââ¬â¢re on your way.2. Contingent FormattingThe conceivable outcomes here are perpetual. Need to flaunt net revenues? Or on the other hand productivity? Just snap Homeà à Conditional Formattingà à Add and make your enchantment. Low numbers (state those beneath 70%) or benefits under 3% could be set to consequently feature in red, while great numbers could be featured in green.3. Brisk AnalysisHave a littler informational collection? You can jump to the extravagant diagram and table stage by utilizing this device. Simply feature your information and snap on the symbol in the base right corner of your feature field to open the Quick Analysis menu.4. AutofillWhy enter something very similar in each line when you can have Excel do it for you? Simply type in the datum you need rehashed, at that point snap and drag the lower right-hand corner of the cell right down the column.5. Force ViewHave a bigger informational collection? Force View can group and understand your information for you, creating visual, intelligent reports for you to introduce straightforwardly to the chief. Simply click Insertà à Reports and start exploring.6. Turn TablesThey sound truly extravagant, yet theyââ¬â¢re too helpful. You donââ¬â¢t need to compose a solitary equation, yet you can sum up the entirety of your information into great and educational tables and records. Simply click Insertà à Pi votTable, select your information go, utilize the drop-down menu to choose your fields, at that point make your table!7. VLOOKUPIf youââ¬â¢re working in a database with numerous sheets and tabs, VLOOKUP is an extraordinary method to unite them all and pull rational data from the whole informational collection. Under the Formula menu, select VLOOKUP and enter the cell that contains your reference, at that point the scope of cells to pull from, the segment number, and either ââ¬Å"trueâ⬠or ââ¬Å"false.â⬠These hardly any stunts are convenient for everybody, except will make you stand apart among your partners regardless of whether youââ¬â¢re ââ¬Å"bad at numbers.â⬠Once you have these done, advance up your game and become familiar with these 7 progressed Excel Tricks. It may even get you a raise or promotion.7 Excel Tricks Thatll Make Your Life a Lot Easier (Especially if Youre Not a Numbers Person)
Saturday, August 22, 2020
Back Injury of South African Female Gymnasts Research Paper
Back Injury of South African Female Gymnasts - Research Paper Example This investigation has utilized an imminent testing program which was trailed by a review engaging poll based examination plan. It was organized as such so as to build up a physical issue profile in both of the ebb and flow and past seasons and another for the preparation program. There were 20 enlisted vaulting clubs situated in Gauteng. Seven of the twenty clubs were the main ones who offer a high caliber of projects as far as execution. It is just inside these seven clubs that the respondents of this investigation have been picked. In any case, just three of the seven clubs have permitted and consented to participate in this examination since the staying four clubs don't have their present world class gymnasts. Respondents of the investigation were chosen dependent on their age and preparing hours. Female aesthetic gymnasts who were conceived somewhere in the range of 1990 and 2000 are the principle members. These gymnasts ought to go through, in any event 15 hours of preparing every week for at least three years. Different respondents incorporate the resigned gymnasts who have just contended in the world class level while they were as yet dynamic in the games. They have been remembered for request to get data in regards to the explanations for their retirement and radiological information which were additionally contrasted with the information accumulated from the present dynamic gymnasts. The absolute number of the resigned gymnasts is ten and every ha filled a poll. It was additionally ensured by the scientist that the information utilized in this examination was furnished with assent by the gymnasts who were partaking in the investigation. Prior to leading the underlying investigation, the polls were sent to tumbling specialists who incorporate ten gymnasts who are not partaking in this examination and another two aerobatic mentors. The surveys were additionally checked and approved by a biokineticist and sports doctor who works intimately with gymnasts. This checking and confirmation of polls was made in accordance with the substance and build legitimacy as expressed by Sim and Wright (2000). In the pilot study, which was led at the beginning of the opposition and was three months before the principle study, the surveys were given to the members. Following seven days, the finished polls were sent back to similar respondents to check the unwavering quality of the appropriate responses. With regards to the X-beam test, it was taken by three radiographers who follow comparable methodology for every one of the view, for example, antero-back view, diagonal view, and sidelong view. Assembled information were broke down using an automated measurable program which is the Statistical Package for the Social Sciences (SPSS) form 12. Engaging investigation was gotten through methods and standard deviations while trial of importance were accomplished with inferential measurements. The degree of centrality utilized in the inferential insights was set at 5%. Consequences of the investigation have recognized that wounds, which ordinarily result to radiological changes, were for the most part brought about by the preparation and the opposition legitimate itself. Pervasiveness of wounds is exceptionally basic in the lower leg which has recorded 16.7% of the whole populace of the members. It was trailed by the wounds happening in the elbow. It can likewise be
Saturday, August 8, 2020
On Time
On Time After considerable twisting and tweaking, I have contrived to design my schedule such that not a single class of mine runs past 3:30 pm. This was done primarily to create the illusion of actually having time. Said illusion is currently failing to function. Case in point: Where did my weekend go?! Follow-up case in point: Where does every weekend go?! Im sitting here, in my room, at my desk. Its nearly 11:30 pm on a Sunday night, and I feel as though Ive spent the last forty-eight hours traipsing through puddles of psets, EMT drills, writers block, dance, and reading assignments with only a moderate degree of success at remaining dry and unruffled. Much of this weekend was admittedly fun-filled: EMT drills consisted of eight hours spent gulping down donuts and pizza, simulating emergency scenarios, and capturing embarrassing videos of fellow EMTs. Writing a short story for my HASS class was entirely entertaining and made me wish that every class I was enrolled in graded me for my ability to come up with bizarre plots. And both my bio and physics psets were actually doable. Shocking, I know. But there are so many things I wish I had more time to do. I actually have a list: 1. Visit the Museum of Science/Museum of Fine Arts MIT students get in free to a lot of the local museums. Which means that I really have no excuse not to go. 2. Read For my birthday, I received some great books, including The Outliers by Malcolm Gladwell and The Happiness Project by Gretchen Rubin. I keep reaching for both of these and then I realize that I have an orgo book that I need to be reading. 3. Watch Avatar Yes. I know. Its sad that I havent seen it yet. I have been informed so by several people on various occasions. I inform myself of this fact quite frequently. 4. Write letters to friends I love getting mail from friends, and I always mean to return the favor. Its happened maybe once so far. 5. Bring myself up-to-date on goings-on outside the world of MIT What? The Superbowl? Today? Huh? 6. Draw Its been so long since I last took out my color pencils and drew for fun. 7. Learn how to iron my clothes At least I know how to do laundry 8. Watch every episode of Arthur in existence Aardvarks are cool. 9. Learn how to solve a Rubiks cube I have a friend who can solve it in about twenty seconds. He keeps telling me to learn how to do it. Apparently, it comes in handy when youre trying make new friends. 10. Figure out how to make smoothies that actually taste good so I dont keep craving Jamba Juice when its 20 degrees outside and I dont feel like walking across Harvard Bridge and into Boston, where the closest Jamba Juice, to my knowledge, exists. Someone give me Hermiones Time-Turner, por favor.
Saturday, May 23, 2020
Immigration to the United States The German Immigrants...
Many immigrants came to America seeking freedom, jobs, and land while others were running from famine and war. While immigrants ran from the problems of their native land, they were running into new problems in America. Americans feared the immigrants would take their jobs or have the right to vote. This fear caused discrimination against the immigrants due to their diverse backgrounds from Germany, Ireland, and China. Immigrants that came to America faced the hardship of discrimination because they did not only stand out with their culture but also because Americans didnââ¬â¢t necessarily want them in America. The German immigrants made up most of the immigrants between 1820 and 1860. Most of the Germans traveled to America for economicâ⬠¦show more contentâ⬠¦Irish had often lived in unhealthy and unclean tenements. Then when they arrived in America they too had faced discrimination. They had many organizations conspired against them to ensure the immigrants could not vote, or hold office (Baker 262). ââ¬Å"In 1844 controversy arose in Philadelphia over whether Catholic children in public schools could be allowed to read from the Catholic version of the Bible rather than the King James version and other issuesâ⬠(Baker 262). This caused a violent reaction of the people who were against the Irish and Catholics (Baker 262). ââ¬Å"Catholic churches and priests were the most frequent nativist targetsâ⬠(Baker 262). The Americans had thought that the Irish Catholics had used the U.S voting system to elect followers of the pope so the pope could have some power in the United St ates. The nativist did not just have conspiracies about the Irish but many other immigrants too (Baker 262). China is one of the oldest countries in the world. Most of the Chinese immigrants were motivated to come to America due to the California gold rush .They sold many of items in order to afford a ticket to the New World, this included livestock, and property. The immigrants started arriving around 1850. Many of the Chinese did not have intentions of staying in America, those people were called sojourners (Huot 221). The Chinese were not accepted throughout the nation. One of the most popular reasons for rejection was becauseShow MoreRelatedPolitical Dimensions Of Us Immigration Policies1207 Words à |à 5 PagesPolitical Dimensions of US Immigration Policies Japanese and Chinese Immigration and Exclusionary Immigration Policies Anti-immigrant driven exclusive immigration policies barred Japanese and Chinese immigrants from immigrating to the United States and accessing the privileges of citizenship. Through the Immigration Acts of 1917, 1921, and 1924, the US government insured that Japanese and Chinese immigrants could not immigrate to the United States by creating an artificial geographic area or ââ¬Å"AsiaticRead MoreThe Academic Definition Of Immigration1727 Words à |à 7 PagesThe academic definition of immigration is ââ¬Å"when individuals become permanent residents or citizens of a new country .â⬠The academic definition of slavery is ââ¬Å"when one human being was owned by another human being .â⬠The difference between both is that immigrants come of their own free will and slaves come because they were forced. Immigrants migrated for their own reasons including economic opportunities, religious freedom, and independence and immigrants were treated differently by different groupsRead MoreThe Immigration Of Asian American Immigrants Essay1505 Words à |à 7 Pagescentury, myriads of immigrants flocked to the U.S. seeking better job opportunities,or searching for religious freedom. U.S. citizens were fearful, envious, and willing to exclude immigrants who came to the US as they were viewed as an economic threat to the society. They believed that these immigrants were racially, morally and intellectually inferior to them and as such did not see or treat as their equals. These dysfunctions lead to severe and harsh treatment of immigrants. Historically, the threeRead MoreAmerican Immigration And The United States Essay782 Words à |à 4 Pagesââ¬Å"Early American immigration was sparse when the colonies were in time of conflict in the Revolutionary war. It was not until the late 1790s, Congress passed the first naturalization act.â⬠(Horvat, 2006) During the 1700s many of the immigrants were from Christian background, The United states wanted to limit the num ber of drunks and the large majority of catholic decentness who refuses to assimilate since they just increased poverty levels and stole American jobs. So the united states began to limitRead MoreImmigration : The United States Essay1277 Words à |à 6 Pagesbeen a point for immigration since the beginning of time. Although very similar, immigration from the 1900ââ¬â¢s to now is drastically different because there were and still are many opportunities to immigrate. From 1900 to about 1996, immigrating to America was relatively easy. From 1996 to todayââ¬â¢s time, immigrating into America is much more difficult. Due to the long process of becoming legal, many more immigrants choose to stay illegal. Beginning in the early 1900ââ¬â¢s, immigration proved to be quiteRead MoreAmerica s False Freedoms During World War One Essay1049 Words à |à 5 Pagescontinued to grow in numbers, much of the new American population was made up of immigrants. America was still working on the path to grant freedom to all who considered the United States their home. Many immigrants primarily came to America in search of true freedom and to gain opportunities that they otherwise could not have access to in their homeland. World War One; however, made it extremely difficult for some immigrant Americans and African Americans to receive the true freedom that they came inRead MoreThe Gilded Age924 Words à |à 4 Pagesof immense growth in the United States in transportation, especially in railroads, American workers were paid higher wages than their peers in Europe. In this thirty year span the United States saw twelve million immigrants pass through her golden doors, 70% of these immigrants were English, Irish, and German. Crop failures (potato famine in Ireland), job shortages, and religious freedom were the motivations behind many immigrating to America. Newly arrived immigrants faced a harsh reality inRead MoreThe Immigrants Of The United States920 Words à |à 4 Pagesthe 1890 s when immigrants needed money to enter the United States. Your huddle masses yearning to breathe free, huddle masses come with a quota and whichever nationality was in favor at the time. Send these the homeless, tempest, tossed to me (The New Colossus, Emma Lazarus 1883) just as long as you weren t Chinese or Japanese. In a thirty year span between 1870 and 1900 the United States saw twelve million immigrants pass through her golden doors. 70% of these immigrants were English, IrishRead MoreAMH 2097 Paper 21345 Words à |à 6 Pagesthe top of the social hierarchy ever since they arrived to America in the 1600s. The first wave of immigration consisted of the Germans, Irish and Chinese. The WASPs created a way to measure the success of each immigrant group. They acknowledged four factors of success that would show them whether an immigrant group was successful or not. The first factor of success was how much money an immigrant had when they came to America. The more money they came to America with, the more successful they wereRead More Immigration into the USA Essay1729 Words à |à 7 PagesImmigration into the USA My essay is a nation of immigrants in the United States which is about German, Irish, Jewish immigrants in the 1800ââ¬â¢s or early 1900ââ¬â¢s. Iââ¬â¢m a Asian so I know about Asian immigration. But I didnââ¬â¢t know about Europe immigration very well. So I chose it among many topics. I know that I will find about aspect of immigration important and I will fall into interest of this history. A continuing high birthrate accounted for most of the increase in population, but by the
Tuesday, May 12, 2020
The Software Development Field Of Computer Science
Currently, I am pursuing a career in the software development field of computer science. In this field, I will mostly be creating programs and software to be installed or run on computers or other machines. Of course like any professional career, ethical issues can appear, but the issues found in the tech industry are not always found in the office area. Many of the issues developers face are outside of the office area and out in the field. The type of issues I am addressing is computer crimes, computer failures, protection and theft of software, and the corruption of privacy and company property. Developers face the challenge of protecting their programs from being misused and making sure that the programs are safe for users. Two cases that show these types of dilemmas are the Therac-25 case and the infamous Target hack of 2013. The Therac-25 case will show what happens when a product and its software are not properly constructed, while the Target Hack case will show an example of t he misuse of software that lead to millions of credit cards stolen. It is not uncommon for a company to want to shell out their newest and latest machine as quick as possible, but along with this comes the temptations to cut corners and possibly make mistakes. The Therac-25 case is a famous example of this. The Therac-25 was originally developed in 1976 by the Atomic Energy of Canada and CGR, a French Based Company (Nielsen, 2003). The Therac-25 was a multi-million dollar radiation therapyShow MoreRelatedApplication Of A Software Designer1178 Words à |à 5 Pagesattend Columbus state University I am currently a computer science major I am in this field of study because I want to become a software Designer Since the age of eleven I have always been intrigued as to how and why computers work the way they do. When I entered college I finally made my decision that I wanted to be a software developer. A software developer is a person who creates the applications that allow people to do specific tasks on a computer or other devices. To go more into det ail they developRead MoreStatement of Purpose for Computer Science812 Words à |à 3 PagesIt is universally agreeable that with the advent of Computer technology, every ambitious and enthusiastic individual is really obsessed with the idea of doing computer science at graduate level because it seems to have created a zeal and enthusiasm in the hearts of youth, particularly those who aspire to be marked as high achievers. I, for one, seem to have been enchanted by these computer applications as they have made the world smaller, speaking in terms of globalization. I have no hesitation toRead MoreCase Study : Cloud-Based Software Development By Using Oracle Apex1156 Words à |à 5 PagesCloud-Based Software Development by using Oracle Apex BY Khanadaker Imran Hossain ID: 151-15-5357 This Report Presented in Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Computer Science and Engineering Supervised By Ms. Farah Sharmin Senior Lecturer Department of CSE Daffodil International University DAFFODIL INTERNATIONAL UNIVERSITY DHAKA, BANGLADESH SEPTEMBER 2017 APPROVAL This Internship titled ââ¬Å"Cloud-Based Software Development by using OracleRead MoreCareers And Careers : Computer Science1037 Words à |à 5 PagesComputing: Computer Scientist Computer science offers many different career options including software engineering, system analyst, and computer scientist. Each one of these career options focuses and specializes in one study of computer science and certain aspects. One major career choice that deals with computer science is a computer scientist. A computer scientist has acquired knowledge of computer science itself and various principles and applications that involve computer science. This coversRead MoreTheoretical And Conceptual Of Computer Science1528 Words à |à 7 PagesKnowledge in Computer Science Computer Science is not just the study of computer software and computational problems. It comprises the investigation of imitation and natural manifestations. The fundamental studies in this field are: computer system, artificial intelligence, data base system, programming languages, networks, software engineering, human computer interaction, graphs, and bioinformatics and computing theories. Even though, computer programming is a principal part of computer science, it isRead MoreChanging The World Through Technology : My Career As A Software Developer1430 Words à |à 6 PagesChanging the World through Technology: My Career as a Software Developer I must admit, becoming an engineer never happened to cross my mind at a younger age. I suppose it must have been the lack of female role models in the field of Science, Technology, Engineering, and Math, or the lack of computer programming classes in our school district growing up. Always having an avid interest in the latest technology, hours upon hours were spent while growing up reading reviews for the latest gadgets andRead MoreCareer : Career And Assessment833 Words à |à 4 Pagesactually interested in Software development and Computer science I did not get the results I was looking for in my career assessment. I will still look for a career in information technology when I enter the workforce but for now I will look into the jobs the field has to offer. I want to become a software developer and work for good software company, I hope it works out that way in the end. I disagree with the survey results because I do not want to become a engineer in those fields, I feel like be ingRead MoreThe Code Of Computer Related Jobs772 Words à |à 4 Pages In todayââ¬â¢s world computers play a crucial role in everyday life. Many different types of jobs are offered with computers. One essential branch of computer related jobs is Software Development. Software developers program and write the code of software used on computers. Without software developers computers would have very little use and very few features. While researching Software Development I took many steps to increase my understanding of the career. I started my career research by searchingRead MoreApplication Of A Computer Software Engineer1289 Words à |à 6 Pagesbecome a computer software engineer. There are many qualifications, educational requirements, and duties to be a part of this profession. It not only requires a bachelorââ¬â¢s degree, but also certifications, continuing education, and years experience. It is a long process, but well worth the end results. In this profession you have the opportunity to work individually and in groups. Salary is based on the above factors as well, professional degree and years of experience. Being a computer software engineerRead MoreStatement of Purpose for a Masters Degree in Computer Science 798 Words à |à 3 PagesMy decision to undertake a masterââ¬â¢s degree stems from my aspiration to have greater knowledge about Computer Science, an avid interest in the field of Software Engineering and a stimulating research environment present at the University of Pennsylvania. By p ursuing a graduate degree, I will be able to strengthen my knowledge base and also further my career prospects. One of the greatest discoveries in the past few decades has been the Internet. It has revolutionised how we live, made distance
Wednesday, May 6, 2020
Reservation System Free Essays
Introduction Many systems used an automation process like using computer system, due to effiency and accuracy. Hotel Reservation is a transaction processing system,In this system there are more advantages rather tha a manual Hotel Reservation. The Cattleya Garden Villas started without any plan at all. We will write a custom essay sample on Reservation System or any similar topic only for you Order Now The owner, Ms. Imelda S. Torres has only a free vacant lot and shejust want to make it productive. She got the idea from her friends and relatives in United States where they are coming over here in the Philippines for a vacation, but theyââ¬â¢re house is too small for them so they decided to build a villa to have privacy, take a rest and feel the comfort like theyââ¬â¢re in the other country. Another reason is that it is much more of the accessibility wherein the place is located only in Guagua, so visitors in town or the balikbayans can go in this place right away. The mission of the Cattleya Garden Villas is to be able to give a place to the Balikbayans where they can stay longer and feel relax with the ambiance of the garden villa that is not offered with the other hotels. The vision of Cattleya Garden Villas is to give a quality and comfort of the rooms, courteous services, and friendly atmosphere and great service to the customers where they can be proud of. They have a Standard Room for 2 persons only and a 4 rooms, a Villa has 2 rooms for 4 persons and they are building a barkada room 8 persons they have also a Function Hall for any events like wedding, debut, baptism, birthday etc. and if they want to have food catering they will provide for it. The rooms are completely furnished and it is centralized, they have dining table, comfort room, kitchen where you customers can surely rest and it has a free breakfast and it has a Wi-Fi zone. The procedure of the current system of Cattleya Garden Villas is manually getting the information from t he clients or customers; they entertain reservations through phone calls, the payment is 50% deposit and the other half is paid on the day of the event thru cash or credit card. Statement of the Problem The proposed Website and Online Reservation System for Cattleya Garden Villas aims to answer the following problems. General Problem The study aims to develop a ââ¬Å"Website and Online Reservation System for Cattleya Garden Villas â⬠that will provide more advantages and reliability for the user and make it more efficient and secure. Specific Problem How will the researchers manage and secure the guests information, sales report, and customers payments? How will the proponents search and retrieve files for reservation like room information and other amenities? How will the proponents improve the existing billing system to make it more responsive to customerââ¬â¢s need? How will the proponents handle the inconviences brought about by the manual process of accepting customers reservation? Objective of the Study This study aims to solve the problems encountered and to improve the current reservation system. General Objective The study intends to develop a ââ¬Å"Website and Online Reservation System for Cattleya Garden Villas â⬠that will provide faster, efficient and responsive for the user. Specific Objective To limit the number of the users that can operate the proposed system with username and password. To provide a Quick Summary Reports shows the details about total sales figure of the month. To provide a system that will automatically compute for the reservations accounts of the guests. To develop a system that will easily search and retrieve files like room information and amenities. To provide a billing statement that can print the customerââ¬â¢s transactions. How to cite Reservation System, Essay examples Reservation System Free Essays COMPUTERIZED RESERVATION SYSTEM (RACE TO 3 BILLIARD BAR AND RESTAURANT) II. OBJECTIVE OF THE STUDY The objective of the study is to develop the existing system to computerized reservation system. And also to know what is more effective system for reserving services in the company such as Food reserving, Tables and chairs reserving, and Function room reserving, between proposed computerized reservation system and exist manual system. We will write a custom essay sample on Reservation System or any similar topic only for you Order Now The objective of the study is the assertion statement of the problem with the general objectives and specific objectives desired outcome of the research process. General Objective The general objective of the study is to develop the existing system to proposed computerize reservation system in able to help customers of reserving foods, tables, and function to the company. As well as to help the manufacturer to manage all the records of the company. Specific Objective These are the following objectives that the researcher would like to achieve. * To analyze the proposed computerized reservation system and exist manual system. * To identify the weakness of the two system. To identify the uses of the proposed system. * To be able to make the process of reserving services get easier. * To be able to lessen time consumed in manual system. III. STATEMENT OF THE PROBLEM The existing system of the restaurant has not so develop to use, thatââ¬â¢s why we proposed computerized system for the different reservations of restaurant bar, RACE TO 3 BILLIARD BAR AND RESTAURANT, to be able to build up the function of the restaurant among all the customers. B ut the purpose of the roposed system is to answer the following questions: 1. What will be the benefits of the proposed system compare to the existing system? 2. What are the purposes of the proposed system for the company? 3. How to use the proposed system in able to develop the existing system. 4. Would it affect the investment or the funds of the restaurant if the proposed system is implemented? 5. What are the advantages of the proposed system? 6. What are the disadvantages of the proposed system? 7. How the proposed system flows? How to cite Reservation System, Essay examples
Saturday, May 2, 2020
Marketing Defined - Planned & Delivered
Question: Define the 'marketing plan and Deliver'. Answer: Summary The current report outlines the features and the characteristics of a new product in the ice cream category Frosty Stick launched by the Peters Ice Cream, Australia. The company has adopts and upholds the culture of innovation and delivers ice cream to Australians. The company now intends to market the new product that is the Frosty Stick by adopting effective marketing strategies that includes effective advertisements using different medium. The current segment also presents the message that the company wants to communicate to its customers through the audio as well as the visual media. Key issues The company Peters Ice Cream announces the Frosty Stick as a new ice cream product with new recipes of almond nuts and chocolates. Extensive researches on frozen food products, its advanced technology for manufacturing and recipes of ice cream have helped us to know that ice cream manufacturer is introducing innovative product that offer ice cream lovers of Australia great value. In addition to this, the company wants to make this high quality product available at an affordable price in order to follow the market penetration policy and to acquire greater share of the market (Jolibert 2012). Segmentation The market segmentation of the product ice cream can be typically broken down into different layers. The psychographic segment for the current product Peters Frosty stick can be considered to be working class, middle class and lower segment. The following segment refers to the occasion of the purchase. The company intends to market the product both at regular as well as special occasion such as parties and many others in the current segment of purchasing occasion. In addition to this, the company targets the young men and women between the age group 12 years to 35 years. Again, the management can also segmentify the market based on the price sensitivity of the product. The company wants to target the low and the middle segment of the market and wants to deliver the high quality frozen food product at a very low price to penetrate the market in the initial stage. Explanation of the key product message The company intends to deliver significant messages regarding the product and its social and economic mission. The high quality frosty stick that contains the taste of chocolate and almond nuts intends to offer finest quality of product that is ice cream as well as euphoric concoctions with sustained commitment to fit in wholesome and at the same time natural ingredients for promoting good health. The key message regarding the product also includes the environmental friendly methods of manufacturing that reflects the good business practices and the sustainable processes that respect both the environment and the community as a whole (Kotler and Keller 2012). The company also intends to deliver messages that reflect the innovative methods of improving the quality of the frozen food product that in turn enhances the quality of lives regionally as well as internationally. TV Ad script Hello everyone. My Name is Ian Turner and with me up in the stage is our user experience executive Vicki. I am the chief executive of the Peters Ice Cream that intends to build up a brand that is inspired by my obligation to add value to consumers by enriching user experiences. The company presents a high quality ice cream Frosty Stick that is essentially a special stick ice cream with an innovative flavour of the chocolate and the almond available in environmentally friendly packaging and in pint size. Therefore, the consumers who have no time to read the constitution of the products can trust us without even reading the fine print. The company uses the purest raw materials and dairy products procured from local sellers for our products and make no excuses or compromises with quality. Firstly, the new innovative product Frosty Stick successfully delivers a unique recipe of chocolate stick with crushed almond nuts and mini chocolate chips. The product also contains a mixture of the almond and butter with a creamy mixture of the chocolate. The camera focuses on two children hanging out after along with their mothers at a parlour after school. The children were craving to taste the new flavour of the ice cream offered by Peters and persuades their mothers to get them the same. The mothers also happily get to the parlour where the customer care personnel explain in detail the new characteristics of the innovative product. The mothers get convinced and orders for their children as well as for themselves. Camera on two models: Conversation between two friends Nancy and Suri and their mothers Nancy: Hi Suri..feeling hungry after the long day at school. Let us taste the brand new ice cream of Peters. What do you say? Suri: yes.. ice cream is my favourite dear. I really love to have Peters. So let us ask mother to get us to the parlor for the ice cream treat. Mother: umm.... let us all go and visit the parlour together. Nancy and Suri: We want the Frosty Stick from Peters. Do you have it? Customer care representative: yes.. sure.. This new flavour is loved by and you too can also taste and feel it. Mother: to the customer care representative...What is special about it? Customer care representative: Madam, the unique taste of the chocolate with the crushed nuts and butters is a innovative make by the Peters. The ice cream lovers just cannot miss out the flavour. As regards health concern, I can assure you that is made out of best quality dairy products procured from the best farms of Australia and will do harm. Radio Ad script Mom: Welcome home Susan Girl: Mom Mom: Yes.. Sweetheart Girl: I am feeling hungry and need some refreshment after a long day at office. Let us go out to the neighbourhood parlour to have the new ice cream Mom: Well Susan.. let us go. Girl: Umm. And it is a fine quality ice cream at a very low and affordable price. The new chocolate flavour ice cream with nuts Frosty Stick is really a value for money. I had it in a birthday party of my friends. So thought of having it with you as well in a parlour Mom: well Then let us go and check out the innovative flavour of the session. Girl: Therefore This must be the best time ever to check out Peters Frosty Stick.When can I have a pack of my own? Mom: Laughing...rush. References Jolibert, A. (2012). Marketing management. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Kotler, P. and Keller, K. (2012). Marketing management. Upper Saddle River, N.J.: Prentice Hall.
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